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Market Analysis

REPORT: Women in Games−Insights on Female Gamer Dynamics

February 7, 2022

Reading time 21 minutes

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Why we play games: Player types and psychology

Why we play games: Player types and psychology

January 7, 2022

Reading time 19 minutes

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How do companies categorize players and is it dangerous?

How do companies categorize players and is it dangerous?

September 6, 2021

Reading time 9 minutes

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Does Non-Linearity Actually Sell Video Games?

Does Non-Linearity Actually Sell Video Games?

February 4, 2021

Reading time 12 minutes

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Gaming in the time of the pandemic

Gaming in the time of the pandemic

March 15, 2020

Reading time 7 minutes

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How to create a brand that captivates millions of gamers? (Prologue)

September 20, 2019

Reading time 9 minutes

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To research, or not to research – the 3 reasons (for the VG industry)

To research, or not to research – the 3 reasons (for the VG industry)

August 20, 2019

Reading time 6 minutes

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