
Color psychology in game design – how do colors help design better games?
February 17, 2022
Reading time 19 minutes
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We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
February 17, 2022
Reading time 19 minutes
February 7, 2022
Reading time 19 minutes
Co-owner, Head of Market Research & Analysis
Doctor of psychology and certified marketer (CIM DipM Lv.6 VRQ), experienced researcher and analyst. Former assistant professor at the Institute of Psychology at the University of Wrocław, where he founded the Consumer Psychology specialization and led it for many years. Formerly the head of marketing at Techland. At Try Evidence, Michal is occupied mainly with questions concerning player preferences, gaming culture trends, and strategic analyses of the gaming market. A fan of action games and classic strategies, and – in real life – a practitioner of the fighting art of Shotokan Karate.
Co-owner, Head of Media Analysis
A graduate of Wrocław University of Science and Technology, Maciej combined work with passion and made video games his way of life. Actively involved in the gaming industry since 1997 as a journalist and, for many years, a media analyst. In 2007, he got to know gamedev and publishing from the inside as a PR Manager and Brand Manager at Techland, where he was responsible, among others, for Dying Light PR activities. Former CMO at the Nomtek mobile application design and development agency. Producer of B-all One, the first mixed reality game developed in Europe for the MagicLeap device.
Junior Researcher
Psychologist in the making. At Try Evidence Nicola conducts User Experience studies. She is interested in social psychology, video game psychology and pop culture. In games, she especially appreciates a good story and the possibility to make important decisions. An avid fan of The Witcher Universe.
Research Consultant
At Try Evidence, Kacper takes care of client relations and brand image matters. An avid fan of action-RPG in private, he especially likes the souls-like and metroidvania games that give the player a rough ride. He is always on the lookout for well-done gaming marketing and never says no to liquorice candy.
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