
Color psychology in game design – how do colors help design better games?
February 17, 2022
Reading time 19 minutes
We make decision-making easier
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Regardless of the desired platform - PC, console or mobile
We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
February 17, 2022
Reading time 19 minutes
February 7, 2022
Reading time 19 minutes
CEO + Head of Research
PhD in psychology, and gaming expert with a diploma in marketing from the Chartered Institute of Marketing. He has extensive experience in research and analysis, both in academia and the gaming industry. He was an assistant professor at the Institute of Psychology at the University of Wrocław, where he founded and led the Consumer Psychology specialization for many years. He also served as the head of marketing at Techland. At Try Evidence, Michal focuses on understanding player preferences, gaming culture trends, and strategic analyses of the gaming market. He enjoys playing action games and classic strategies and practices Shotokan Karate in his spare time.
Head of Media Analysis
Project Manager
At Try Evidence handles project management – game experience tracking, and mock reviews. An avid fan of action-RPG in private, he especially likes the souls-like and metroidvania games that give the player a rough ride. He always looks for well-done gaming marketing and never says no to liquorice candy.
Game Researcher
Game Researcher
At Try Evidence Nicola conducts User Experience studies. She is interested in social psychology, video game psychology and pop culture. In games, she especially appreciates a good story and the possibility to make important decisions. An avid fan of The Witcher Universe.
Junior Game Researcher
Budding psychologist. At Try Evidence, she conducts User Experience research. In games, she particularly values depicting deeper psychological aspects of characters and the therapeutic potential of gameplay, allowing players to process their inner experiences. After hours, you’ll find her on the court. Her love for maple syrup took her all the way to Canada.
Junior Game Researcher
Soon-to-be psychologist from SWPS University, he conducts User Experience research at Try Evidence. He knew he was a gamer before he could even read. In his free time, he enjoys getting acquainted with the lore of different games, even if he’s not going to play them. He bought himself a second Nintendo DS so he could have someone to trade Pokémon with.
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