
Color psychology in game design – how do colors help design better games?
February 17, 2022
Reading time 19 minutes
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We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
February 17, 2022
Reading time 19 minutes
February 7, 2022
Reading time 19 minutes
Co-owner, Head of Research
Doctor of psychology and certified marketer (CIM DipM Lv.6 VRQ), experienced researcher and analyst. Former assistant professor at the Institute of Psychology at the University of Wrocław, where he founded the Consumer Psychology specialization and led it for many years. Formerly the head of marketing at Techland. At Try Evidence, Michal is occupied mainly with questions concerning player preferences, gaming culture trends, and strategic analyses of the gaming market. A fan of action games and classic strategies, and – in real life – a practitioner of the fighting art of Shotokan Karate.
Co-owner, Head of Media Analysis
A graduate of Wrocław University of Science and Technology, Maciej combined work with passion and made video games his way of life. Actively involved in the gaming industry since 1997 as a journalist and, for many years, a media analyst. In 2007, he got to know gamedev and publishing from the inside as a PR Manager and Brand Manager at Techland, where he was responsible, among others, for Dying Light PR activities. Former CMO at the Nomtek mobile application design and development agency. Producer of B-all One, the first mixed reality game developed in Europe for the MagicLeap device.
Business Developer
Chris has been always connected with business development, helping international companies such as Huuuge Games, Techland, Vivid Games to grow and expand their sphere of influence. He supports Try Evidence with his knowledge, precious experience and connections all around the world. He builds and maintains relationships with our partners. He’s a passionate player, loves racing games and spends all of his free time on two wheels, no matter if it’s just a bicycle, sport motorcycle or a dirt bike.
Researcher
A psychologist by trade, Dawid has special interest in the psychology of gaming. At Try Evidence, he conducts, among other things, Gamer Experience Tracking (UX) and biometric research. In games, he values non-linearity and always appreciates an intriguing storyline.
Junior Researcher
Psychologist. At Try Evidence, Karolina’s tasks are primarily related to the psychology of gaming – she researches, checks, and describes. She is also a gaming journalist. In games, she values non-linearity and unusual solutions.
Research Consultant
At Try Evidence, Kacper takes care of client relations and brand image matters. An avid fan of action-RPG in private, he especially likes the souls-like and metroidvania games that give the player a rough ride. He is always on the lookout for well-done gaming marketing and never says no to liquorice candy.
Junior Quantitative Researcher
Sociologist, she is fascinated by the possibilities offered by research to discover and explain the world and human behavior. At Try Evidence, she specializes in carrying out quantitative research and analysis. Kasia loves space exploration games and old-school graphics.
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