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Enhancing your growth in the gaming industry

Video gaming analytical agency
For investors, publishers and developers

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Unsure about your game? Is there discord within your team or between you and your investor or publisher?

We will help you resolve disputes with concrete data and objective arguments.

Prawda Wprost

Unbiased truth

We will give you reality check on your ideas. We will cure the group thinking syndrome that often leads to unexpected financial and image failures. We will help you reduce risks.

What you get:

  • undistorted knowledge
  • data from independent sources
  • implementation-ready reports
Prawda Prosto Wprost

Frankly speaking

In short, we don’t lie. We’d love to tell you that you are doing a great job. If you are not – we will let you know in a straightforward manner. We won’t puff you up or put on fake smiles.

What you get:

  • certainty, clarity, clearness
  • realistic and honest evaluation
  • reports to work on or show off...
Profesjonalisci Zawodowcy

From professionals

Our Clients say that we know our way around games, research and marketing. That our research and reports are professional. They tell us that our advice on what and how to test is on point. It might be because we have been working in games, marketing and research for over a dozen years.

What you get:

  • professional support
  • partners who know what they are doing
  • peace of mind and confidence

Trusted partnership and common goals

Our values are objectivity and substance. The success of our Clients directly translates into our reputation. We always rely on data and only follow our guts if specifically requested. We only work with Clients who are ready to hear the truth about their gaming investment, publishing plans and production.

They trusted us:

Bloober Team
Koch Media
Creepy Jar Logo
Feardemic Logo
GOG logo
Picadilla Logo
The Dust Logo
Toplitz Logo
Yaza Games Logo
False Prophet Logo
Hyperstrange Logo

We reduce the risk of allocation of valuable resources to the production and publishing of games. Your games and plans will be supported by objective data.

Silent reviews

Confidential reviews by gaming media experts before the launch (at any production stage). We only work with industry experts who write for the biggest gaming media in Poland, the UK and the US.

Game Experience Tracking UX Playtesty

Gamer Experience Tracking™

In-depth qualitative research – playtests/laboratory focus tests under the guidance of psychologists and data-based gaming experience analysis. We have our own database of well-described casual and hardcore gamers, including representatives of each target audience. The research can be followed at your option by neuromarketing methods, i.e. biofeedback.

Gaming Sense Badania Ilosciowe

Gaming Sense – quantitative research

Cross-sectional survey projects to explore or verify assumptions about the markets. For all players in gaming and similar industries who need precise, generalisable figures relating to clearly defined areas.

Strategie Marketingowe

Marketing strategies

Game analysis – from the concept through the prototype and beta version – in the context of the markets and open-source intelligence, media analysis, key success factors; setting realistic sales targets, tactics, action plans and KPI. Optional development of brand foundations and communication strategy.

Due Dilligence Gaming

Elements of due diligence

For investors at the pre-trade stage. Analysis of the market situation and of the game potential – from the concept and first prototypes. Estimation of the potential profitability of the game in the context of the launch calendar and trends with advice on possible investment risk mitigation.

The combination of passions: for games, marketing and analytics.

The synergy of two personalities, different areas of expertise and career paths allowed us to create a unique place on the gaming business map. We have been in the game for over twenty years and know almost everything about games; we know how to test and analyse them, and how to diagnose and concisely report issues.

We know how to apply all market and media research methods to gaming and deliver high-level marketing in the broadest sense.

contact us

Michał Dębek

Michal is a doctor of psychology, certified marketer (CIM DipM pending) and senior researcher in qualitative & quantitative methodologies. Former professor at the Institute of Psychology – University of Wroclaw, where he has been head of Consumer Psychology Track, and former head of marketing at Techland with extensive industry experience. Recently pioneering VR CX research.

He develops his business oriented attitude since 1998. Currently obsessed by gathering of classic and bio-feedback from gamers, customer insights research, and strategic marketing planning for gaming industry.

Supermoce: marketing maniac, fanatic data miner

Maciej Żmuda-Adamski

Maciej has chosen video games as a way of living which connects passion with work. Entered VG industry in 1997 as a journalist (still active), which led into game development & publishing in 2007.

Former PR Manager & Brand Manager at Techland (responsible for e.g. Dying Light) and Chief Marketing Officer at mobile app design & development agency Nomtek. Producer of the very first european video game utilizing the upcoming Mixed Reality technology for Magic Leap.

Superpowers: walking gamepedia, one-man-institution

FAQ

Will Try Evidence research show which elements of my game put new gamers off?

Yes. We conduct thorough laboratory tests of the game at each production stage – from alpha version through RC and Early Access – to let the developer and/or the publisher know what is not quite right about the game. What is off-putting, boring or distracting; what confuses, frustrates or annoy gamers. Our tests also cover tutorials and FTUE – as regards general gameplay and specific analyses, e.g. UI.

Will we find out from Try Evidence reports if our game will be received well by gamers and appeal to the target audience?

If you’ve already identified your target market and described the audience to sell your game to, the answer simple – yes, of course. If your commercialisation plans, however, are not clearly defined or very preliminary, we will work with you on a market strategy for the game – from identification of the product through the brand foundations – and only then move on to assess the commercial potential.

Will Try Evidence reports tell us which parts of the game to develop (and in what direction) and which should be abandoned?

Yes, our basic service is the audit of strengths, weaknesses, opportunities and threats of the game. It is provided as part of every research. An in-depth report of the results-based SWOT analysis is complemented by our unbiased recommendations for further game and brand development.

Let’s talk!

Try us

Call or email us to schedule an appointment and discuss your case.

We prefer contact via phone, but we also work with Zoom, Teams, Hangouts etc.

Try Evidence Sp. z o.o.
pl. Powstańców Śląskich 1/2
Thespian
53-329 Wrocław
Poland

Our partners:

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