The analytical support needed in data driven games development.
For investors, publishers and developers.
The synergy of two personalities, different areas of expertise and career paths allowed us to create a unique place on the gaming business map. We have been in the game for over twenty years and know almost everything about games; we know how to test and analyse them, and how to diagnose and concisely report issues.
We know how to apply all market and media research methods to gaming and deliver high-level marketing in the broadest sense.
contact us Michal is a doctor of psychology, certified marketer (CIM DipM pending) and senior researcher in qualitative & quantitative methodologies. Former professor at the Institute of Psychology – University of Wroclaw, where he has been head of Consumer Psychology Track, and former head of marketing at Techland with extensive industry experience. Recently pioneering VR CX research.
He develops his business oriented attitude since 1998. Currently obsessed by gathering of classic and bio-feedback from gamers, customer insights research, and strategic marketing planning for gaming industry.
Maciej has chosen video games as a way of living which connects passion with work. Entered VG industry in 1997 as a journalist (still active), which led into game development & publishing in 2007.
Former PR Manager & Brand Manager at Techland (responsible for e.g. Dying Light) and Chief Marketing Officer at mobile app design & development agency Nomtek. Producer of the very first european video game utilizing the upcoming Mixed Reality technology for Magic Leap.
Yes. We conduct thorough laboratory tests of the game at each production stage – from alpha version through RC and Early Access – to let the developer and/or the publisher know what is not quite right about the game. What is off-putting, boring or distracting; what confuses, frustrates or annoy gamers. Our tests also cover tutorials and FTUE – as regards general gameplay and specific analyses, e.g. UI.
If you’ve already identified your target market and described the audience to sell your game to, the answer simple – yes, of course. If your commercialisation plans, however, are not clearly defined or very preliminary, we will work with you on a market strategy for the game – from identification of the product through the brand foundations – and only then move on to assess the commercial potential.
Yes, our basic service is the audit of strengths, weaknesses, opportunities and threats of the game. It is provided as part of every research. An in-depth report of the results-based SWOT analysis is complemented by our unbiased recommendations for further game and brand development.
Call or email us to schedule an appointment and discuss your case.
We prefer contact via phone, but we also work with Zoom, Teams, Hangouts etc.