Color psychology in game design – how do colors help design better games?
February 17, 2022
Reading time 19 minutes
We make decision-making easier
and minimize business risks.
Regardless of the desired platform - PC, console or mobile
We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
We carefully analyze your idea from the market and marketing perspective. In this way, we define its potential as well as strengths and weaknesses.
We collect feedback on the prototype from profiled players and international journalists. We provide you with insights and suggestions on the direction of development.
We test your build in the lab to assess its attractiveness to players. We also conduct silent reviews in which our panel of journalists predicts your game's Metascore.
We collect final, detailed feedback about the game from players and journalists. We anticipate the potential challenges connected with the game's PR and reception on release.
We aggregate multiple sources of information to evaluate the perception of your game by players around the world. We report the players' expectations to help you better plan your work on fixes and improvements.
We conduct large surveys on the world's largest gaming markets (e.g., in the USA, EU, South Korea, and, until recently, also in Russia). We provide you with hard, accurate data and actionable insights on the areas that really matter to you. Our research is broad in scope and very detailed. We ask players both about general and more specific/in-depth issues.
For example - would you like to know which video game settings are most preferred by Koreans who like RTS? Or maybe what RPG features are the most important for American action game fans? To answer these questions, we use quantitative research.
We carefully assess the quality of the game through playtests / focus laboratory tests on real, carefully selected players, and under the supervision of psychologists. We use the data to analyze their experiences and impressions about the game, and provide our clients with a list of recommended changes and improvements.
We are constantly updating our database of several hundred meticulously segmented players - from casual to hardcore, from simulator fans to slasher lovers. All this to meet your expectations.
Optionally, the research is also enriched with neuromarketing methods. For example, we use biofeedback based on eye-tracking and GSR date (psychogalvanic reaction, emotional stimulation of the player).
We gather confidential reviews from gaming media experts prior to your game's release, at any stage of production. We compile them into an analytical report containing key insights and recommended changes. We collaborate only with top industry veterans representing the leading gaming media in Poland, UK and the USA: Kotaku, Eurogamer or IGN.
We analyze the market situation and the potential of the game, from the concept to early prototypes. We estimate the potential profitability of the game with regard to other game launches and current trends. Additionally, we provide suggestions on reducing the risk of investments.
This research is ideal for investors in the pre-transaction phase and developers wanting to launch production.
We analyze market trends and marketing communication of your competitors. We indicate the elements which gaming media pay attention to in similar games, and how these games are assessed. This way, we provide you with a list of marketing and promotional dos and don'ts specific to your game.
We develop the pillars of your brand identity and offer guidelines for the communication strategy. We help define realistic sales goals, tactics, action plans, and KPIs.
Looking at the game within the team that makes it up is always biased. By testing the game with Try Evidence, you get an objective view of the current state of your production: free from emotions and various "stories". We provide you with suggestions for the development of the game and its market communication – devoid of sentiment.
One standard playtest on several players takes a total of about 100 hours of organizational and analytical work. Do you really have time for this between tight production deadlines? While you focus on the urgent things, we thoroughly research your game and deliver valuable insights.
We've done a lot of research on different games, in different genres, with different mechanics and storylines. We offer you a perspective which you rarely get when working on a single project for many months or years.
If needed, we will enrich the research with eye tracking, emotional reactions or electrodermal activity (measuring emotional arousal). We use our own, in-house equipment.
We guarantee full, documented confidentiality. You know the details about each participant in the study. The opinions of each player are carefully listened to and equally taken into account. You receive a complete set of evidence, documentation, footage and audio recordings.
We only deal with research, analytics and data reporting. We like it, we do it every day, we know it and we constantly educate ourselves in this area. We are trusted by both the largest companies on the market (Koch Media, CD Projekt RED or Bloober Team) and smaller studios.
The cooperation with Try Evidence allowed us to verify our current assumptions and development plans with real players and industry experts. Thanks to this, we were able to obtain valuable tips for further work and get to know the experiences and emotions of people playing the game at a very early stage of the development process.
Their comprehensive research was complemented with detailed, professional reports, which served as a great reference for our work. We are really glad to have a professional partner with whom we can confront our ideas and initial assumptions, and who draws conclusions and valuable observations from thorough research and industry expertise.
I highly recommend Try Evidence. As a result of our cooperation, our productions can give even more joy to players and ourselves.
Piotr Pacynko
CEO & Creative Director / False Prophet
Try Evidence provides us with valuable qualitative and quantitative data which facilitate our decision-making, also in the area of development. Their reports are concise, comprehensive and provide precise answers to the questions that we most need the answers to at a given moment. Try Evidence conducts its research carefully, paying close attention to what elements are worth investigating, when it’s best to investigate these elements, and how to optimize the research processes.
Krzysztof Nosek
Lead Producer / CD PROJEKT RED
We have commissioned several reports from Try Evidence and are still working closely together. They have always been very responsive and ready to provide valuable advice on what areas to investigate and how to interpret the results in a meaningful way. Each report contains a trove of valuable information for us and well supports our data-driven game development process.
Marcin Jaśkiewicz
CEO / Simteract
Try Evidence team did an amazing job gathering insightful data in their usability research for one of our e-commerce products. Their thorough analysis and detailed recommendations helped us validate our assumptions and clearly showed which areas of our product should be prioritized in further development. The team at Try Evidence was open to adjusting their research methodologies to a new medium and conducted all the testing in a very short time.
The final report was very informative and comprehensive while also being easy to follow and understand, with clearly stated suggestions and actionable items. Our cooperation allowed us to improve the product long before making it available to millions of worldwide users! We consider Try Evidence a valuable partner to have, and when the need for outside research with real users arises, they are the first we think of.
Robert Malatyński
Product Director / GOG.COM
Try Evidence always delivers carefully prepared and concise reports on the researched games. The research results provided by Try Evidence contribute to our data driven decision making.
Mario Gerhold
Global Brand & Marketing Director / KOCH Media
Try Evidence support us by implementing various research methods. The services we've commissioned from them include research on the game's initial potential, silent reviews, and lab research on the gameplay and UX in general.
Try Evidence reports contain lots of valuable, actionable insights and ideas for how we could tweak or redesign the game. This knowledge is very helpful in our decision-making processes, and helps us make an even better game.
Stan Just
Game Director & CEO / Covenant.dev
The Try Evidence reports have been of tremendous help in prioritizing the game development process in the later stages of production.
The combination of player experience research and the team's journalistic expertise gives a complete picture of the game at a given moment. What we got was an objective look at its strengths and weaknesses, as well as an analysis opportunities and threats.
The fact that we received two complementary, clear and comprehensive reports looking at the game from different angles made it extremely easy for us to decide on the most urgent changes and corrections, which saved us a surprising amount of time.
Wojciech Janas
Game Designer / Yaza Games
Try Evidence helped us with The Medium at different stages of the game’s development. We started working together early on. Although the early builds were, honestly speaking, a mess, Try Evidence still managed to glean meaningful insights from them.
The reports not only confirmed our initial assumptions about dual-reality gameplay, but also made us realize some of its shortcomings. At the end of the production, they also delivered the so-called "Silent reviews" by industry journalists, which allowed us to make better decisions regarding the final touches.
Wojciech Piejko
Lead Game Designer / Bloober Team
We needed honest and worthy research results, and Try Evidence did not disappoint. They assisted us during the early stages of our game development and provided valuable opinions on improvements and changes.
Try Evidence studies and reports are especially helpful when you know what you're looking for - you just need to ask the right questions.
Bartosz Kaproń
CEO & Creative Director / The Parasight
We commissioned Try Evidence to do laboratory tests of the alpha version of our game to objectively verify some concepts and possible development paths. What we received was a detailed report with data that showed us the strengths and weaknesses, but also contained specific suggestions for improving the game and its mechanics.
It was a much-needed study that allowed us to see the bigger picture.
Michał Gardeła
COO / Moonlit Games
The cooperation with Try Evidence allowed us to verify our current assumptions and development plans with real players and industry experts. Thanks to this, we were able to obtain valuable tips for further work and get to know the experiences and emotions of people playing the game at a very early stage of the development process.
Their comprehensive research was complemented with detailed, professional reports, which served as a great reference for our work. We are really glad to have a professional partner with whom we can confront our ideas and initial assumptions, and who draws conclusions and valuable observations from thorough research and industry expertise.
I highly recommend Try Evidence. As a result of our cooperation, our productions can give even more joy to players and ourselves.
Piotr Pacynko
CEO & Creative Director / False Prophet
Try Evidence provides us with valuable qualitative and quantitative data which facilitate our decision-making, also in the area of development. Their reports are concise, comprehensive and provide precise answers to the questions that we most need the answers to at a given moment. Try Evidence conducts its research carefully, paying close attention to what elements are worth investigating, when it’s best to investigate these elements, and how to optimize the research processes.
Krzysztof Nosek
Lead Producer / CD PROJEKT RED
We have commissioned several reports from Try Evidence and are still working closely together. They have always been very responsive and ready to provide valuable advice on what areas to investigate and how to interpret the results in a meaningful way. Each report contains a trove of valuable information for us and well supports our data-driven game development process.
Marcin Jaśkiewicz
CEO / Simteract
Try Evidence team did an amazing job gathering insightful data in their usability research for one of our e-commerce products. Their thorough analysis and detailed recommendations helped us validate our assumptions and clearly showed which areas of our product should be prioritized in further development. The team at Try Evidence was open to adjusting their research methodologies to a new medium and conducted all the testing in a very short time.
The final report was very informative and comprehensive while also being easy to follow and understand, with clearly stated suggestions and actionable items. Our cooperation allowed us to improve the product long before making it available to millions of worldwide users! We consider Try Evidence a valuable partner to have, and when the need for outside research with real users arises, they are the first we think of.
Robert Malatyński
Product Director / GOG.COM
Try Evidence always delivers carefully prepared and concise reports on the researched games. The research results provided by Try Evidence contribute to our data driven decision making.
Mario Gerhold
Global Brand & Marketing Director / KOCH Media
Try Evidence support us by implementing various research methods. The services we've commissioned from them include research on the game's initial potential, silent reviews, and lab research on the gameplay and UX in general.
Try Evidence reports contain lots of valuable, actionable insights and ideas for how we could tweak or redesign the game. This knowledge is very helpful in our decision-making processes, and helps us make an even better game.
Stan Just
Game Director & CEO / Covenant.dev
The Try Evidence reports have been of tremendous help in prioritizing the game development process in the later stages of production.
The combination of player experience research and the team's journalistic expertise gives a complete picture of the game at a given moment. What we got was an objective look at its strengths and weaknesses, as well as an analysis opportunities and threats.
The fact that we received two complementary, clear and comprehensive reports looking at the game from different angles made it extremely easy for us to decide on the most urgent changes and corrections, which saved us a surprising amount of time.
Wojciech Janas
Game Designer / Yaza Games
Try Evidence helped us with The Medium at different stages of the game’s development. We started working together early on. Although the early builds were, honestly speaking, a mess, Try Evidence still managed to glean meaningful insights from them.
The reports not only confirmed our initial assumptions about dual-reality gameplay, but also made us realize some of its shortcomings. At the end of the production, they also delivered the so-called "Silent reviews" by industry journalists, which allowed us to make better decisions regarding the final touches.
Wojciech Piejko
Lead Game Designer / Bloober Team
We needed honest and worthy research results, and Try Evidence did not disappoint. They assisted us during the early stages of our game development and provided valuable opinions on improvements and changes.
Try Evidence studies and reports are especially helpful when you know what you're looking for - you just need to ask the right questions.
Bartosz Kaproń
CEO & Creative Director / The Parasight
We commissioned Try Evidence to do laboratory tests of the alpha version of our game to objectively verify some concepts and possible development paths. What we received was a detailed report with data that showed us the strengths and weaknesses, but also contained specific suggestions for improving the game and its mechanics.
It was a much-needed study that allowed us to see the bigger picture.
Michał Gardeła
COO / Moonlit Games
February 17, 2022
Reading time 19 minutes
February 7, 2022
Reading time 19 minutes
Co-owner, Head of Research
Doctor of psychology and certified marketer (CIM DipM Lv.6 VRQ), experienced researcher and analyst. Former assistant professor at the Institute of Psychology at the University of Wrocław, where he founded the Consumer Psychology specialization and led it for many years. Formerly the head of marketing at Techland. At Try Evidence, Michal is occupied mainly with questions concerning player preferences, gaming culture trends, and strategic analyses of the gaming market. A fan of action games and classic strategies, and – in real life – a practitioner of the fighting art of Shotokan Karate.
Co-owner, Head of Media Analysis
A graduate of Wrocław University of Science and Technology, Maciej combined work with passion and made video games his way of life. Actively involved in the gaming industry since 1997 as a journalist and, for many years, a media analyst. In 2007, he got to know gamedev and publishing from the inside as a PR Manager and Brand Manager at Techland, where he was responsible, among others, for Dying Light PR activities. Former CMO at the Nomtek mobile application design and development agency. Producer of B-all One, the first mixed reality game developed in Europe for the MagicLeap device.
Business Developer
Chris has been always connected with business development, helping international companies such as Huuuge Games, Techland, Vivid Games to grow and expand their sphere of influence. He supports Try Evidence with his knowledge, precious experience and connections all around the world. He builds and maintains relationships with our partners. He’s a passionate player, loves racing games and spends all of his free time on two wheels, no matter if it’s just a bicycle, sport motorcycle or a dirt bike.
Researcher
A psychologist by trade, Dawid has special interest in the psychology of gaming. At Try Evidence, he conducts, among other things, Gamer Experience Tracking (UX) and biometric research. In games, he values non-linearity and always appreciates an intriguing storyline.
Junior Researcher
Psychologist. At Try Evidence, Karolina’s tasks are primarily related to the psychology of gaming – she researches, checks, and describes. She is also a gaming journalist. In games, she values non-linearity and unusual solutions.
Research Consultant
At Try Evidence, Kacper takes care of client relations and brand image matters. An avid fan of action-RPG in private, he especially likes the souls-like and metroidvania games that give the player a rough ride. He is always on the lookout for well-done gaming marketing and never says no to liquorice candy.
Junior Quantitative Researcher
Sociologist, she is fascinated by the possibilities offered by research to discover and explain the world and human behavior. At Try Evidence, she specializes in carrying out quantitative research and analysis. Kasia loves space exploration games and old-school graphics.
Drop us a line or schedule a call and discuss your project.
Or, if you feel more like it, we're also no strangers to Zoom, Teams, Hangouts video calls.
where we are
One of the four most important cities in Poland. The city of rapid economic growth, often called “the Central European Silicon Valley”.
The city is home to some of the world-class gaming companies including: CD Projekt RED (Studio Wroclaw), Techland (HQ), People Can Fly (an internal Epic Games development studio),Ten Square Games (a mobile game powerhouse), and many more.
And we’re all good friends!
February 17, 2022
Reading time 19 minutes
February 7, 2022
Reading time 19 minutes
