Video gaming analytical agency
For investors, publishers and developers
We will give you reality check on your ideas. We will cure the group thinking syndrome that often leads to unexpected financial and image failures. We will help you reduce risks.
In short, we don’t lie. We’d love to tell you that you are doing a great job. If you are not – we will let you know in a straightforward manner. We won’t puff you up or put on fake smiles.
Our Clients say that we know our way around games, research and marketing. That our research and reports are professional. They tell us that our advice on what and how to test is on point. It might be because we have been working in games, marketing and research for over a dozen years.
Our values are objectivity and substance. The success of our Clients directly translates into our reputation. We always rely on data and only follow our guts if specifically requested. We only work with Clients who are ready to hear the truth about their gaming investment, publishing plans and production.
Confidential reviews by gaming media experts before the launch (at any production stage). We only work with industry experts who write for the biggest gaming media in Poland, the UK and the US.
In-depth qualitative research – playtests/laboratory focus tests under the guidance of psychologists and data-based gaming experience analysis. We have our own database of well-described casual and hardcore gamers, including representatives of each target audience. The research can be followed at your option by neuromarketing methods, i.e. biofeedback.
Cross-sectional survey projects to explore or verify assumptions about the markets. For all players in gaming and similar industries who need precise, generalisable figures relating to clearly defined areas.
Game analysis – from the concept through the prototype and beta version – in the context of the markets and open-source intelligence, media analysis, key success factors; setting realistic sales targets, tactics, action plans and KPI. Optional development of brand foundations and communication strategy.
For investors at the pre-trade stage. Analysis of the market situation and of the game potential – from the concept and first prototypes. Estimation of the potential profitability of the game in the context of the launch calendar and trends with advice on possible investment risk mitigation.
The synergy of two personalities, different areas of expertise and career paths allowed us to create a unique place on the gaming business map. We have been in the game for over twenty years and know almost everything about games; we know how to test and analyse them, and how to diagnose and concisely report issues.
We know how to apply all market and media research methods to gaming and deliver high-level marketing in the broadest sense.contact us
Michal is a doctor of psychology, certified marketer (CIM DipM pending) and senior researcher in qualitative & quantitative methodologies. Former professor at the Institute of Psychology – University of Wroclaw, where he has been head of Consumer Psychology Track, and former head of marketing at Techland with extensive industry experience. Recently pioneering VR CX research.
He develops his business oriented attitude since 1998. Currently obsessed by gathering of classic and bio-feedback from gamers, customer insights research, and strategic marketing planning for gaming industry.
Maciej has chosen video games as a way of living which connects passion with work. Entered VG industry in 1997 as a journalist (still active), which led into game development & publishing in 2007.
Former PR Manager & Brand Manager at Techland (responsible for e.g. Dying Light) and Chief Marketing Officer at mobile app design & development agency Nomtek. Producer of the very first european video game utilizing the upcoming Mixed Reality technology for Magic Leap.
Yes. We conduct thorough laboratory tests of the game at each production stage – from alpha version through RC and Early Access – to let the developer and/or the publisher know what is not quite right about the game. What is off-putting, boring or distracting; what confuses, frustrates or annoy gamers. Our tests also cover tutorials and FTUE – as regards general gameplay and specific analyses, e.g. UI.
If you’ve already identified your target market and described the audience to sell your game to, the answer simple – yes, of course. If your commercialisation plans, however, are not clearly defined or very preliminary, we will work with you on a market strategy for the game – from identification of the product through the brand foundations – and only then move on to assess the commercial potential.
Yes, our basic service is the audit of strengths, weaknesses, opportunities and threats of the game. It is provided as part of every research. An in-depth report of the results-based SWOT analysis is complemented by our unbiased recommendations for further game and brand development.