Report from a survey of 300 respondents from 6 markets, aged 16-74. We investigated players’ unaided and aided awareness of different comic book franchises, i.e. which comic book titles come to their minds spontaneously (both in general and as first), which of the well-known, global comic book brands are the most recognizable, and the respondents’ attitudes towards them. This report offers insights about many gamers read comics and how much time they spend on it.