Homepage - Try Evidence

Fueling game industry with insights
that drive success and minimize risks

We make decision-making easier
and minimize business risks

Insights-Driven Development

We equip developers, publishers, and investors with precise insights to optimize every decision—from concept to launch

Ideas

We assess game concepts to identify potential and guide development strategies.

Prototypes

We gather detailed feedback from targeted players, industry journalists and experts.

Alpha | Beta

We conduct lab-based tests and expert mock reviews to refine game mechanics.

Release candidate

We gather comprehensive feedback and anticipate PR challenges for a smooth launch.

Release | post-release

We analyze global player feedback to inform post-launch improvements and strategy.

Ideas

We assess game concepts to identify potential and guide development strategies.

Prototypes

We gather detailed feedback from targeted players, industry journalists and experts.

Alpha | Beta

We conduct lab-based tests and expert mock reviews to refine game mechanics.

Release candidate

We gather comprehensive feedback and anticipate PR challenges for a smooth launch.

Release | post-release

We analyze global player feedback to inform post-launch improvements and strategy.

Design better games thanks to knowledge

Market & Target Analysis

  • Benchmark Fit
  • Affinity Index
  • Target Audience Match
  • Demography
  • Title Taxonomy
  • Setting Preferences
  • Key Mechanics Expectations
  • Market Size Assessment

UX and Player Psychology

  • General Game Appeal
  • Detailed Mechanics Review
  • Short and Long Gameplay Loop Assessment
  • Emotional Impact Scaling
  • Design Pillars Feedback
  • Expected User Score Calibration
  • USP Strength Model

Expert Mock Reviews

  • Expected media score
  • In-depth evaluations of the game
  • Prepared by veteran gaming media experts from top outlets

Design Assessment

  • Design Pillars Assessment
  • Design Benchmark Analysis
  • Expected Review Score

Player Anthropology

  • Key Markets and their Socio-Economic Conditions Overview
  • Storefronts Environment Overview
  • Local Player Anthropology Insights
  • Price Sensitivity Modelling

Testimonials

We have worked with Try Evidence on several project and have received valuable results which facilitated our decision making process, leading towards more player centric games. Try Evidence has provided us with concise and comprehensive reports with precise answers to research questions. Their team is very responsive and receptive to feedback from the customer, always willing to optimize the research process and deliver the actionable insights on time and at quality.

I can recommend Try Evidence to any gaming company looking to strengthen their focus on player experience through user experience research.

Jakub Rybiński
UXR & Analytics Manager / CD PROJEKT RED

Try Evidence always delivers carefully prepared and concise reports on the researched games. The research results provided by Try Evidence contribute to our data driven decision making.

Mario Gerhold
Global Brand & Marketing Director / PLAION

As a client, we have had the privilege of partnering with Try Evidence on several projects, and their professionalism, expertise, and skillset in the field of video game focus testing have consistently met our expectations. Their team's attention to detail, commitment to delivering high-quality results, and dedication to meeting project deadlines have been truly commendable. They have consistently provided us with valuable insights, identifying and helping us address issues that would have otherwise impacted the user experience and, in the long run, the game’s performance.

We have no hesitation in recommending Try Evidence to any gaming company seeking top-tier video game focus testing services.

Rufus Kubica
Product Management Lead / 11 bit studios

The research and reports prepared by Try Evidence helped us to adapt our game to market needs better. Both in terms of materials related to the announcement of Forever Skies and the demo preparation. Despite the rather tight deadlines and the high dynamics of change, cooperation with Try Evidence was always carried out at a very high level of professionalism and with outstanding commitment on their part. The results that we have developed together allow us to recommend with a clear conscience the cooperation with Try Evidence.

Andrzej Blumenfeld
CEO & Gameplay Lead / Far From Home

We have commissioned several reports from Try Evidence and are still working closely together. They have always been very responsive and ready to provide valuable advice on what areas to investigate and how to interpret the results in a meaningful way. Each report contains a trove of valuable information for us and well supports our data-driven game development process.

Marcin Jaśkiewicz
CEO / Simteract

Try Evidence provides us with valuable qualitative and quantitative data which facilitate our decision-making, also in the area of development. Their reports are concise, comprehensive and provide precise answers to the questions that we most need the answers to at a given moment. Try Evidence conducts its research carefully, paying close attention to what elements are worth investigating, when it’s best to investigate these elements, and how to optimize the research processes.

Krzysztof Nosek
Lead Producer / CD PROJEKT RED

The cooperation with Try Evidence allowed us to verify our current assumptions and development plans with real players and industry experts. Thanks to this, we were able to obtain valuable tips for further work and get to know the experiences and emotions of people playing the game at a very early stage of the development process.

Their comprehensive research was complemented with detailed, professional reports, which served as a great reference for our work. We are really glad to have a professional partner with whom we can confront our ideas and initial assumptions, and who draws conclusions and valuable observations from thorough research and industry expertise.

I highly recommend Try Evidence. As a result of our cooperation, our productions can give even more joy to players and ourselves.

Piotr Pacynko
CEO & Creative Director / False Prophet

Try Evidence team did an amazing job gathering insightful data in their usability research for one of our e-commerce products. Their thorough analysis and detailed recommendations helped us validate our assumptions and clearly showed which areas of our product should be prioritized in further development. The team at Try Evidence was open to adjusting their research methodologies to a new medium and conducted all the testing in a very short time.

The final report was very informative and comprehensive while also being easy to follow and understand, with clearly stated suggestions and actionable items. Our cooperation allowed us to improve the product long before making it available to millions of worldwide users! We consider Try Evidence a valuable partner to have, and when the need for outside research with real users arises, they are the first we think of.

Robert Malatyński
Product Director / GOG.COM

We needed honest and worthy research results, and Try Evidence did not disappoint. They assisted us during the early stages of our game development and provided valuable opinions on improvements and changes.

Try Evidence studies and reports are especially helpful when you know what you're looking for - you just need to ask the right questions.

Bartosz Kaproń
CEO & Creative Director / The Parasight

The Try Evidence reports have been of tremendous help in prioritizing the game development process in the later stages of production.

The combination of player experience research and the team's journalistic expertise gives a complete picture of the game at a given moment. What we got was an objective look at its strengths and weaknesses, as well as an analysis opportunities and threats.

The fact that we received two complementary, clear and comprehensive reports looking at the game from different angles made it extremely easy for us to decide on the most urgent changes and corrections, which saved us a surprising amount of time.

Tina Janas
Game Designer / Yaza Games

Try Evidence helped us with The Medium at different stages of the game’s development. We started working together early on. Although the early builds were, honestly speaking, a mess, Try Evidence still managed to glean meaningful insights from them.

The reports not only confirmed our initial assumptions about dual-reality gameplay, but also made us realize some of its shortcomings. At the end of the production, they also delivered the so-called "Silent reviews" by industry journalists, which allowed us to make better decisions regarding the final touches.

Wojciech Piejko
Lead Game Designer / Bloober Team

We have worked with Try Evidence on several project and have received valuable results which facilitated our decision making process, leading towards more player centric games. Try Evidence has provided us with concise and comprehensive reports with precise answers to research questions. Their team is very responsive and receptive to feedback from the customer, always willing to optimize the research process and deliver the actionable insights on time and at quality.

I can recommend Try Evidence to any gaming company looking to strengthen their focus on player experience through user experience research.

Jakub Rybiński
UXR & Analytics Manager / CD PROJEKT RED

Try Evidence always delivers carefully prepared and concise reports on the researched games. The research results provided by Try Evidence contribute to our data driven decision making.

Mario Gerhold
Global Brand & Marketing Director / PLAION

As a client, we have had the privilege of partnering with Try Evidence on several projects, and their professionalism, expertise, and skillset in the field of video game focus testing have consistently met our expectations. Their team's attention to detail, commitment to delivering high-quality results, and dedication to meeting project deadlines have been truly commendable. They have consistently provided us with valuable insights, identifying and helping us address issues that would have otherwise impacted the user experience and, in the long run, the game’s performance.

We have no hesitation in recommending Try Evidence to any gaming company seeking top-tier video game focus testing services.

Rufus Kubica
Product Management Lead / 11 bit studios

The research and reports prepared by Try Evidence helped us to adapt our game to market needs better. Both in terms of materials related to the announcement of Forever Skies and the demo preparation. Despite the rather tight deadlines and the high dynamics of change, cooperation with Try Evidence was always carried out at a very high level of professionalism and with outstanding commitment on their part. The results that we have developed together allow us to recommend with a clear conscience the cooperation with Try Evidence.

Andrzej Blumenfeld
CEO & Gameplay Lead / Far From Home

We have commissioned several reports from Try Evidence and are still working closely together. They have always been very responsive and ready to provide valuable advice on what areas to investigate and how to interpret the results in a meaningful way. Each report contains a trove of valuable information for us and well supports our data-driven game development process.

Marcin Jaśkiewicz
CEO / Simteract

Try Evidence provides us with valuable qualitative and quantitative data which facilitate our decision-making, also in the area of development. Their reports are concise, comprehensive and provide precise answers to the questions that we most need the answers to at a given moment. Try Evidence conducts its research carefully, paying close attention to what elements are worth investigating, when it’s best to investigate these elements, and how to optimize the research processes.

Krzysztof Nosek
Lead Producer / CD PROJEKT RED

The cooperation with Try Evidence allowed us to verify our current assumptions and development plans with real players and industry experts. Thanks to this, we were able to obtain valuable tips for further work and get to know the experiences and emotions of people playing the game at a very early stage of the development process.

Their comprehensive research was complemented with detailed, professional reports, which served as a great reference for our work. We are really glad to have a professional partner with whom we can confront our ideas and initial assumptions, and who draws conclusions and valuable observations from thorough research and industry expertise.

I highly recommend Try Evidence. As a result of our cooperation, our productions can give even more joy to players and ourselves.

Piotr Pacynko
CEO & Creative Director / False Prophet

Try Evidence team did an amazing job gathering insightful data in their usability research for one of our e-commerce products. Their thorough analysis and detailed recommendations helped us validate our assumptions and clearly showed which areas of our product should be prioritized in further development. The team at Try Evidence was open to adjusting their research methodologies to a new medium and conducted all the testing in a very short time.

The final report was very informative and comprehensive while also being easy to follow and understand, with clearly stated suggestions and actionable items. Our cooperation allowed us to improve the product long before making it available to millions of worldwide users! We consider Try Evidence a valuable partner to have, and when the need for outside research with real users arises, they are the first we think of.

Robert Malatyński
Product Director / GOG.COM

We needed honest and worthy research results, and Try Evidence did not disappoint. They assisted us during the early stages of our game development and provided valuable opinions on improvements and changes.

Try Evidence studies and reports are especially helpful when you know what you're looking for - you just need to ask the right questions.

Bartosz Kaproń
CEO & Creative Director / The Parasight

The Try Evidence reports have been of tremendous help in prioritizing the game development process in the later stages of production.

The combination of player experience research and the team's journalistic expertise gives a complete picture of the game at a given moment. What we got was an objective look at its strengths and weaknesses, as well as an analysis opportunities and threats.

The fact that we received two complementary, clear and comprehensive reports looking at the game from different angles made it extremely easy for us to decide on the most urgent changes and corrections, which saved us a surprising amount of time.

Tina Janas
Game Designer / Yaza Games

Try Evidence helped us with The Medium at different stages of the game’s development. We started working together early on. Although the early builds were, honestly speaking, a mess, Try Evidence still managed to glean meaningful insights from them.

The reports not only confirmed our initial assumptions about dual-reality gameplay, but also made us realize some of its shortcomings. At the end of the production, they also delivered the so-called "Silent reviews" by industry journalists, which allowed us to make better decisions regarding the final touches.

Wojciech Piejko
Lead Game Designer / Bloober Team

Partners who trusted us:

CD Projekt Red logo
Logo - 11 bit studios
Plaion logo
Bloober Team
Creepy Jar Logo
GOG logo
Allin games logo
Picadilla Logo
The Dust Logo
Toplitz Logo
Feardemic Logo
Yaza Games Logo
Hyperstrange logo
THE PARASIGHT Logo
Varsav Game Studios
Moonlit logo

Partners

Michał Dębek

CEO | Head of Research

Michal Dębek is an expert in market research and marketing with over two decades of professional experience. He holds a Ph.D. in Psychology and a diploma in Marketing. As the co-founder, and Senior Managing Partner at Try Evidence, he leads a team of psychologists and gaming professionals specializing in UX/CX research, playtests, biofeedback, silent reviews, game rank predictions, industry research, and quantitative surveys on global gamers. Michal has had a diverse career journey, including founding the Consumer Psychology specialization as an assistant professor at the University of Wrocław Institute of Psychology in the 2010s and spearheading marketing at Techland in the 2000s. At Try Evidence, his main focus is analyzing player preferences, tracking gaming culture trends, and conducting strategic market analyses. He aims to provide peace of mind, fresh ideas, and a reality check to a wide range of clients, from investors and indie studios to AAA developers or publishers.

Anna Łada-Grodzicka

Senior Partner

A seasoned communication expert, Anna has been part of the gaming industry since 2006. She specializes in public relations, social media, and employer branding, with experience spanning AAA, AA, and indie titles. Anna contributed to the first gaming IPO on the Warsaw Stock Exchange with CI Games, spent 11 years at Techland launching numerous global titles, and refined her expertise in investor relations and horror genre communications at Bloober Team. Now a Senior Partner at Try Evidence, Anna drives communication and media projects, helping developers create engaging, player-focused games.

Joanna Buganik

Senior Partner | Game User Research

A game user researcher and marketing strategist with a knack for spotting hidden opportunities to capture the market and win the hearts of players. She’s collaborated with Blizzard Entertainment, CD PROJEKT, GOG.COM, QLOC, Techland, Activision, KONAMI, Disney, and Larian Studios, and she actively works with the indie communities in Poland and Portugal. She never stops learning and always says, ‘I’ll check it out.’

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Let’s talk!

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Drop us a line or schedule a call and discuss your project.

Or, if you feel more like it, we're also no strangers to Zoom, Teams, Hangouts video calls.

where we are

In the heart of CEE

Wrocław, Poland

One of the four most important cities in Poland. The city of rapid economic growth, often called “the Central European Silicon Valley”.

 

The city is home to some of the world-class gaming companies including: CD Projekt RED (Studio Wroclaw), Techland (HQ), People Can Fly (an internal Epic Games development studio), Ten Square Games (a mobile game powerhouse) and many more.

 

And we’re all good friends!

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