REPORT: Women in Games−Insights on Female Gamer Trends
February 7, 2022
Reading time 21 minutes
We make decision-making easier
and minimize business risks
We equip developers, publishers, and investors with precise insights to optimize every decision—from concept to launch
We assess game concepts to identify potential and guide development strategies.
We gather detailed feedback from targeted players, industry journalists and experts.
We conduct lab-based tests and expert mock reviews to refine game mechanics.
We gather comprehensive feedback and anticipate PR challenges for a smooth launch.
We analyze global player feedback to inform post-launch improvements and strategy.
We assess game concepts to identify potential and guide development strategies.
We gather detailed feedback from targeted players, industry journalists and experts.
We conduct lab-based tests and expert mock reviews to refine game mechanics.
We gather comprehensive feedback and anticipate PR challenges for a smooth launch.
We analyze global player feedback to inform post-launch improvements and strategy.
CEO | Head of Research
Michal Dębek, Ph.D. in psychology and marketing expert, has over 20 years of experience in market research and marketing. As co-founder and Senior Managing Partner at Try Evidence, he specializes in strategic insights for the gaming industry, including industry research and quantitative surveys. Formerly an assistant professor at the University of Wrocław, where he founded the Consumer Psychology specialization, and head of marketing at Techland, he combines academic rigor with business acumen to support investors, indie studios, and AAA developers with trend analyses and strategic recommendations.
Senior Partner | Communications
A communication strategist passionate about connecting players with developers and publishers through stories that matter. With a career spanning the gaming industry since 2006, Anna has mastered public relations, social media, and employer branding across AAA, AA, and indie projects. She contributed to CI Games’ IPO, spent over a decade at Techland launching global hits, and refined her investor relations and horror skills at Bloober Team. She’s always ready to tackle a challenge and says, “Let’s make it happen!”
Senior Partner | Game User Research
A game user researcher and marketing strategist with a knack for spotting hidden opportunities to capture the market and win the hearts of players. She’s collaborated with Blizzard Entertainment, CD PROJEKT, GOG.COM, QLOC, Techland, Activision, KONAMI, Disney, and Larian Studios, and she actively works with the indie communities in Poland and Portugal. She never stops learning and always says, ‘I’ll check it out.’
Drop us a line or schedule a call and discuss your project.
Or, if you feel more like it, we're also no strangers to Zoom, Teams, Hangouts video calls.
where we are
One of the four most important cities in Poland. The city of rapid economic growth, often called “the Central European Silicon Valley”.
The city is home to some of the world-class gaming companies including: CD Projekt RED (Studio Wroclaw), Techland (HQ), People Can Fly (an internal Epic Games development studio), Ten Square Games (a mobile game powerhouse) and many more.
And we’re all good friends!