Color psychology in game design – how do colors help design better games?
February 17, 2022
Reading time 19 minutes
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We equip developers, publishers, and investors with precise insights to optimize every decision—from concept to launch
We assess game concepts to identify potential and guide development strategies.
We gather detailed feedback from targeted players, industry journalists and experts.
We conduct lab-based tests and expert mock reviews to refine game mechanics.
We gather comprehensive feedback and anticipate PR challenges for a smooth launch.
We analyze global player feedback to inform post-launch improvements and strategy.
We assess game concepts to identify potential and guide development strategies.
We gather detailed feedback from targeted players, industry journalists and experts.
We conduct lab-based tests and expert mock reviews to refine game mechanics.
We gather comprehensive feedback and anticipate PR challenges for a smooth launch.
We analyze global player feedback to inform post-launch improvements and strategy.
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Michal Dębek is an expert in market research and marketing with over two decades of professional experience. He holds a Ph.D. in Psychology and a diploma in Marketing. As the co-founder, and Senior Managing Partner at Try Evidence, he leads a team of psychologists and gaming professionals specializing in UX/CX research, playtests, biofeedback, silent reviews, game rank predictions, industry research, and quantitative surveys on global gamers. Michal has had a diverse career journey, including founding the Consumer Psychology specialization as an assistant professor at the University of Wrocław Institute of Psychology in the 2010s and spearheading marketing at Techland in the 2000s. At Try Evidence, his main focus is analyzing player preferences, tracking gaming culture trends, and conducting strategic market analyses. He aims to provide peace of mind, fresh ideas, and a reality check to a wide range of clients, from investors and indie studios to AAA developers or publishers.
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A seasoned communication expert, Anna has been part of the gaming industry since 2006. She specializes in public relations, social media, and employer branding, with experience spanning AAA, AA, and indie titles. Anna contributed to the first gaming IPO on the Warsaw Stock Exchange with CI Games, spent 11 years at Techland launching numerous global titles, and refined her expertise in investor relations and horror genre communications at Bloober Team. Now a Senior Partner at Try Evidence, Anna drives communication and media projects, helping developers create engaging, player-focused games.
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A game user researcher and marketing strategist with a knack for spotting hidden opportunities to capture the market and win the hearts of players. She’s collaborated with Blizzard Entertainment, CD PROJEKT, GOG.COM, QLOC, Techland, Activision, KONAMI, Disney, and Larian Studios, and she actively works with the indie communities in Poland and Portugal. She never stops learning and always says, ‘I’ll check it out.’
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