Michał Dębek
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Michał Dębek

Michał Dębek

Head of Research, Senior Managing Partner

Doctor of psychology, certified marketer and senior researcher in qualitative & quantitative methodologies. Former professor at the Institute of Psychology – University of Wroclaw, where he has been head of Consumer Psychology Track, and former head of marketing at Techland with extensive industry experience. Co-founder of Try Evidence. In video games, he likes concentrated and salient experiences.

Game Research That Fits Every Stage of Development

Game Research That Fits Every Stage of Development

October 23, 2025

Reading time: 18 minutes

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Survival Horror 2025: Back in the Mainstream. Who Are the Fans, and Why Do They Want to Be Scared?

Survival Horror 2025: Back in the Mainstream. Who Are the Fans, and Why Do They Want to Be Scared?

September 25, 2025

Reading time: 15 minutes

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The Psychology of Stealth Players: Trends, Behavior, and Motivation of Silent Operators

The Psychology of Stealth Players: Trends, Behavior, and Motivation of Silent Operators

May 12, 2025

Reading time: 10 minutes

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A Framework for Decoding What Players Really Want: The Psychogenic Equilibrium Theory of Gamer Motivation

A Framework for Decoding What Players Really Want: The Psychogenic Equilibrium Theory of Gamer Motivation

January 14, 2025

Reading time: 21 minutes

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Help Shape the Future of Gaming Analytics: Join Our Developer-Focused Study

Help Shape the Future of Gaming Analytics: Join Our Developer-Focused Study

January 10, 2025

Reading time: 2 minutes

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Psychology Behind Designing Iconic Video Game Characters

Psychology Behind Designing Iconic Video Game Characters

October 6, 2023

Reading time: 34 minutes

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Does Non-Linearity Actually Sell Video Games?

Does Non-Linearity Actually Sell Video Games?

February 4, 2021

Reading time: 12 minutes

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REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 2

REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 2

June 17, 2020

Reading time: 15 minutes

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REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 1

REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 1

June 3, 2020

Reading time: 12 minutes

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Did the Pandemic Help Sale Bio-Threat and Multiplayer Games?

Did the Pandemic Help Sale Bio-Threat and Multiplayer Games?

March 15, 2020

Reading time: 11 minutes

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