Michał Dębek
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Michał Dębek

Michał Dębek

Head of Research, Senior Managing Partner

Doctor of psychology, certified marketer and senior researcher in qualitative & quantitative methodologies. Former professor at the Institute of Psychology – University of Wroclaw, where he has been head of Consumer Psychology Track, and former head of marketing at Techland with extensive industry experience. Co-founder of Try Evidence. In video games, he likes concentrated and salient experiences.

A Framework for Decoding What Players Really Want: The Psychogenic Equilibrium Theory of Gamer Motivation

A Framework for Decoding What Players Really Want: The Psychogenic Equilibrium Theory of Gamer Motivation

January 14, 2025

Reading time: 21 minutes

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Help Shape the Future of Gaming Analytics: Join Our Developer-Focused Study

Help Shape the Future of Gaming Analytics: Join Our Developer-Focused Study

January 10, 2025

Reading time: 2 minutes

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Psychology Behind Designing Iconic Video Game Characters

Psychology Behind Designing Iconic Video Game Characters

October 6, 2023

Reading time: 34 minutes

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Does Non-Linearity Actually Sell Video Games?

Does Non-Linearity Actually Sell Video Games?

February 4, 2021

Reading time: 12 minutes

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REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 2

REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 2

June 17, 2020

Reading time: 15 minutes

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REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 1

REPORT: Attractiveness of Video Game Heroes and Heroines, Pt. 1

June 3, 2020

Reading time: 12 minutes

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Did the Pandemic Help Sale Bio-Threat and Multiplayer Games?

Did the Pandemic Help Sale Bio-Threat and Multiplayer Games?

March 15, 2020

Reading time: 11 minutes

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The Psychophysiology of Game Trailers: Godfall vs. Hellblade II

The Psychophysiology of Game Trailers: Godfall vs. Hellblade II

March 3, 2020

Reading time: 17 minutes

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Why Great Games Need Great Brands

Why Great Games Need Great Brands

September 20, 2019

Reading time: 11 minutes

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